All photos by Marsha Golemac.
It’s taken many “inspirational chats”, a lot of emailing international artisans, negotiating with freight forwarders, sourcing unique locations, briefing creative agencies and web developers, becoming best mates with the postie, a hundred painful cardboard papercuts, a helluva lot of visual merchandising references, calling on lots of friends and some designer cardboard furniture to make TheSuperCool project come to life.
We launched Thursday 17 November at Melbourne Central’s greenhouse on the old Myer link bridge on Level 1 (enter from lonsdale street) and we had a steady stream of interested customers all day who genuinely seemed to “get” our concept and were excited about it. (bless them) We were madly pricing items, selling stock, wrapping test tubes safely for customers to take home (we sell some amazing chemistry inspired interior homewares) and generally trying to keep up to the demand.
Friday arrives and we’ve sold out of some items (yay) and restocked several other items and we’re thinking this is amazing. Friday night arrives and we need a foot spa badly after moving into the space, working 14 hour days and getting little sleep.
So far, so good. We’re excited to be bringing such affordable Christmas gifts and awesome everyday objects to the people!
Make sure you pop down to Melbourne Central’s greenhouse before 4 December. After that we head to Pope Joan Cafe from the 8 December to Christmas.
A big thanks to
Studio Alto for the awesome branding job, stickers, postcards, stamps and general id. We think you’re SuperCool!
Karton for sponsoring us with your amazing, durable, easy to assemble and light weight cardboard designer furniture
Marsha Golemac for her amazing photo’s capturing our first location and its incredible amount of product
All our family and friends for supporting us with moving, coming to visit and buying up big!
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