Launching TheSuperCool

You may have noticed we’ve been busy lately and not posting as much content as normal. We’ve been busy working on a special project called THESUPERCOOL. It’s a mobile emporium that goes to the people, with an eclectic mix of everyday objects from around the globe,

It’s launching this November, just in time for Christmas. Through our own retail trend analysis for clients, we realised there was an opportunity to create a mobile retail experience; pop-up shops 2.0 – where the pop up keeps on moving to new locations. We were fascinated with the concept of vintage peddlers who were the original mobile retailers; taking their wares to wherever the people were. This idea of creating a temporary shop for locals resonated with us given the state of the current retail environment.

THESUPERCOOL will sell stationary, design books, posters, kids toys, homewares, gifts and vintage collectables among other items. Following trends influenced by fashion, pop culture and the creative industries, THESUPERCOOL has hand selected everyday objects from local and international artists to bring a unique edit. It offers a sensory experience you can’t achieve by shopping online.

Destination 1: Melbourne Central Greenhouse

Location: Myer link bridge Level 1 – Lonsdale Street entrance Melbourne Central

Dates: Thursday 17 to Sunday 4 December 2011

Destination 2: Pope Joan Café

Location: Function room in garden of Pope Joan 77-79 Nicholson Street East Brunswick Melbourne

Dates: Thursday 8 – Sunday 18 December 2011

More Destinations to be announced.

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THESUPERCOOL.COM – launching soon

TWEET US – @TheSuperCools

STALK US – TheSuperCool